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BANKING & INSURANCE

Measure trust, predict customer decisions

Evaluate customer trust and engagement with your offers or services.
Anticipate reactions to new products or pricing changes.
Measure the clarity and emotional impact of your communications.
Optimize the customer experience to reduce resistance and boost loyalty.

STAND OUT BY INTEGRATING NEUROSCIENCE INTO YOUR STRATEGY

The Banking & Insurance market is defined by:

High competition and offerings often perceived as similar.
Mistrust or hesitation from clients when switching providers or subscribing to new products.
Complex decisions driven by both rational and emotional factors.

ENGAGE IN A MULTIDIMENSIONAL ANALYSIS OF CUSTOMER RELATIONSHIPS

Our approach allows you to:

Measure implicit emotional reactions to your offers (EEG, GSR, ECG).
Analyze behavioral signals such as posture, micro-expressions, and tone of voice.
Link declarative statements to the real drivers of trust and decision-making.
Predict the commercial impact of an offer or campaign.

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