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Analyze the emotions generated by your products

The human face is made up of around 40 muscles, generating thousands of facial expressions that convey information about a person's intentions and emotions. The aim here is to extract indicators from our digital simulation studies to determine the emotion generated by your product or service.

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Comprehensive analyses to break down every decision-making mechanism


Cognitive sciences


Non-declarative and declarative


Emotions analyses


Personalized dashboards

Artificial Intelligence and Neuroscience for tomorrow's products

With the detection of facial expressions and the combination of voice, eye tracking, implicit and explicit measurements, our AI models can quickly determine the emotions your products evoke. A simple example of such a model is the representation of valence (level of (dis)pleasure associated with emotion) and arousal (degree of physiological activation) in a two-dimensional space.

The analysis of facial expressions, combined with the analysis of other modalities such as voice and eye tracking, enables us to observe the emotions generated by your product and in fine to determine desirability and purchase intentions.

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