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FRAGRANCES

Capture the essence of olfactory emotions

Evaluate your creations from the earliest development phases to guide olfactory choices.
Measure desirability and purchase intent in real-life conditions.
Optimize your storytelling to amplify the emotional resonance of your fragrance.
Identify emotional and memory-based triggers that drive brand loyalty.

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ENGAGE IN A DEEP SENSORY AND EMOTIONAL ANALYSIS

Fragrance is a sector where:

Differentiation lies in details too subtle to capture through declarative methods alone.
Emotion and olfactory memory strongly influence purchasing decisions.
Trends and preferences shift rapidly, making new launches particularly risky.

STAND OUT BY MEASURING EMOTIONS OBJECTIVELY

Our unique approach allows you to:

Detect physiological responses to olfactory stimuli (EEG, GSR, ECG).
Assess micro-expressions, posture, and voice tone during fragrance discovery.
Connect implicit emotions with explicit discourse for a complete insight.
Predict the impact on purchase intent and customer loyalty.

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