When Science
meets Tech
A shared vision: revolutionizing consumer intelligence
by combining scientific rigor and technological innovation.
A meeting, a revolution
Visionneers was born from pooling expertise in marketing, neuroscience, and artificial intelligence, with one conviction: consumer research deserves tools equal to its challenges.
Our ambition: removing constraints that hinder the execution of consumer studies. Too-long timelines, prohibitive costs, inaccessible technologies, rigid methodologies — so many barriers we chose to eliminate by developing all our tools in-house in-house.
Rigor and transparency guide each of our decisions. By designing 100% of our technology stack — from data collection to analysis — we guarantee total flexibility and complete control at every step. No black box, no external dependency: each study is tailor-made, with the responsiveness only proprietary technology can offer.
"Removing constraints so that every brand can access the best methodologies, without compromise. Adapting ever more to the need is our commitment."
The multimodal approach
Consumer truth is not limited to what is said. It is read in gazes, micro-expressions, and physiological reactions. Our approach combines all these dimensions.
Eye-tracking
Analysis of visual journeys and attention areas
Prosody
Vocal analysis of emotions and intentions
Facial Coding
Detection of facial micro-expressions
EEG
Measurement of brain activity in real time
GSR / ECG
Physiological responses and emotional engagement
Behavior
Behavioral analysis and interactions
From A to Z, by your side
From the initial briefing to the final presentation, we oversee each stage of your study with scientific rigor and full transparency via our online platform.
Briefing & Strategic Framing
Together, we define the scope of your study during an in-depth briefing. Research objectives, hypotheses to validate, expected KPIs: every element is formalized to ensure the relevance of the setup.
- Definition of research objectives and hypotheses
- Panel inclusion and exclusion criteria
- Choice of study type: one-shot, longitudinal, comparative
- Identification of claims to validate
Protocol Design & Simulation
Our team designs a rigorous scientific protocol and creates the simulation on our platform. The AI conversational avatar is configured to collect qualitative and quantitative insights with precision.
- Creation of the study base and simulation
- Configuration of the AI conversational avatar
- Selection of measures: implicit, explicit, EEG, Eye-tracking
- Protocol design: product presentation, packaging discovery, usage
Product Management & Study Logistics
Each product is listed, coded, and tracked on our platform. The management of shipping, storage, and distribution to panelists is handled end to end, with a user experience guided by our AI avatar.
- Product listing and coding for testing
- Shipping logistics and sample traceability
- Usage experience guided by the AI conversational avatar
- Management of test conditions: blind, monadic, sequential
Recruitment & field setup
Qualified panel, multi-channel recruitment, e-signature of informed consent: we ensure rigorous recruitment with strict qualification criteria to guarantee the validity of your data.
- Multi-channel recruitment and automated qualification
- Informed consent and e-signature
- Multi-country and multilingual rollout (29 languages)
- Automated follow-up and smart reminders
Real-time tracking & client transparency
Your client platform gives you full visibility: panel status, video feedback, measurement progress. Regular interim meetings ensure ongoing alignment with your expectations.
- Real-time client platform: panel, videos, analyses
- Milestones and interim meetings
- Automated alerts and progress reports
- Transparent access to all raw data
Analyses, reporting & claims
Our AI algorithms and experts analyze your data with statistical rigor. The report includes significance tests, claim validations, and actionable strategic recommendations.
- Automated statistical tests (t-test, ANOVA, chi², bootstrap)
- Claim validation and substantiation generation
- Full report: data visualization, AI conclusions
- Personalized strategic recommendations
Results presentation & support
Beyond the report, we present the results in a dedicated session with your teams. We support you in interpretation, marketing activation, and defining your next steps.
- In-person or video conference debrief
- Interpretation workshop with your teams
- Marketing activation and communication materials
- Roadmap and recommendations for future studies
Partner and complementary
Visionneers positions itself as a complementary partner to your brand. Our goal: to offer you the most suitable service, as close as possible to your operational realities.
For Brands
An exceptional serviceBenefit from complete support, from defining your objectives to strategic recommendation. Our team of neuroscience and data experts guides you at every step.
- Personalized strategic advice
- Tailor-made methodologies
- Expert interpretation of results
- Actionable recommendations
- Ongoing monitoring and optimization
For Research Agencies
A technology partnerStrengthen your capabilities with our white-label SaaS platform. Keep the client relationship, we provide the technology and scientific expertise.
- White-label SaaS platform
- Access to multimodal measurements
- Training and certification for your teams
- Dedicated technical support
- Co-development of methodologies
Ready to transform your approach?
Discover how Visionneers can support you in your research projects.