Advanced Measures

Scientist Lab

Create custom measures
to tell your brand's story.

Multimodal measures Neurosciences Proprietary KPIs
01

A 100% flexible platform

Every brand has its own story. Every product is unique. Our platform allows you to create the measures that respond exactly to your goals, without compromise.

  • Full customization of protocols
  • Free combination of measures
  • KPIs tailored to your brand
  • Scientifically validated
Measurement creation interface - Action Units
02

Automatic bibliography

Automatic bibliography generation is available. Each measure is documented with its scientific references, ready to be integrated into your reports.

  • Automatic generation of references
  • Validated scientific sources
  • Academic format export (APA, etc.)
  • Direct integration into your reports
Automatic bibliography - Scientific references
03

Total transparency

A dedicated interface for testing all integrated measures. Visualize, test, and validate each component before launching your study.

  • Real-time preview of each measure
  • Test mode before deployment
  • Accessible scientific documentation
  • Full algorithm audit
Measurement testing interface - Webcam test and analyses
04

AI connected to our scientific database

Our artificial intelligence draws on our scientific database to help you build robust and validated measures.

  • Recommendations based on the scientific literature
  • Suggestions for combining measurements
  • Automatic protocol validation
  • Benchmarks from 500+ studies
Publications Benchmarks Standards
Scientific AI & Database - Measurement configuration and automatic generation
05

Creation of advanced measurements

Leverage the full power of our platform to create innovative measurements: spoken-topic detection, dynamic multiple-choice questions, and much more.

  • Topic detection via speech analysis
  • Adaptive and personalized multiple-choice questions
  • Custom implicit measures
  • Multi-criteria scoring
Speech Multiple-choice questions Implicit Biometrics
Creation of advanced measurements - Energy configuration
06

Automatic stimulus detection via AI

Our AI automatically identifies the key moments in your stimuli (scene changes, product appearance, etc.) and synchronizes physiological responses.

  • Automatic scene detection
  • Signal/stimulus synchronization
  • Automatic markers
  • Precise temporal analysis
Automatic stimulus detection via AI

EEG

Brain activity & cognitive load

ECG

Heart rate variability & stress

GSR

Electrodermal response & emotion

Eye Tracking

Visual journey & areas of interest

Facial Coding

Micro-expressions & emotions

Prosody

Voice analysis & tone

Kinetics

Movements & gestures

Behavior

Interactions & navigation

Explicit

Questionnaires, scales & verbatims

Skin Analysis

Radiance, glow, texture & skin grain

Multimodal Analysis

Multi-source emotional detection

AI Vision

External data analysis

Create your own KPIs

Our team of data scientists supports you in developing proprietary indicators, scientifically validated and adapted to your specific challenges.

  • Psychometric validation
  • Sector benchmarks
  • Market standards
Sensory Impact Score™ 8.7
Emotional Resonance Index™ 74%
Brand Memory Factor™ +23%

Ready to create your custom measures?

Discover how Scientist Lab can enrich your studies with multimodal data.

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