Product Benchmark & Comparison
Position your sunscreen against market leaders thanks to a multidimensional evaluation combining sensory, emotional, and behavioral aspects.
The client issue
A dermocosmetic laboratory is launching a and must position it against the market’s 3 leaders before launch.nouvelle formule SPF50+
Beyond UV efficacy (already validated in the lab), the brand wants to understand how its product compares in terms of: texture, absorption, comfort, white residue, etc.expérience d'usage réelle
Identified challenges
- Identify strengths and weaknesses vs competitors
- Quantify the comparative sensory experience
- Validate the price/perceived quality positioning
- Generate differentiating claims for the launch
Comparative test under real conditions
Targeted Sun Care Recruitment
Regular users of SPF50+ sun protection, varied profiles.
Blind Comparative Design
Sequential monadic test with product rotation.
Baseline
Reference measurements at rest to establish individual baseline levels
Lab application
Controlled sensory evaluation: texture, spreadability, absorption, residue
Real use (7 days)
Daily application in real-world conditions with logbook
Comparative evaluation
Final preference ranking + conversational avatar for verbatims
Price test
Conjoint analysis of price/benefits to validate the pricing position
A multimodal arsenal
Sensory Evaluation
Complete sensory profile by descriptor.
Competitive Mapping
Relative positioning vs the competition.
Conjoint Analysis
Price/benefit optimization.
Conversational Avatar
AI-guided interview to collect stated perceptions.
A complete competitive mapping
Texture & Spreadability
#1Significantly higher score on fluidity and ease of spreading vs all competitors (p<0.01).
Absorption
#2Second place, very close to the leader. Improvement point identified for V2.
White residue
#1Best score: 91% of participants perceive no white residue after application.
Value for money
OptimalAcceptable price identified at €18.90 — 12% above the main competitor.
Market variations
France
Brazil
Australia
Claims ready for launch
"No. 1 Texture vs. market leaders"
Blind test, 200 participants, 4 countries (p<0.01)
"Zero white residue for 9 out of 10 users"
91% with no perceived residue, real-life conditions, 4 skin phototypes
"Superior application comfort"
Hedonic score +28% vs. main competitor
"Preferred by consumers"
No. 1 in overall preference across 3 of 4 markets
Launching a new product?
Position it against the competition with robust scientific data.