CarClinic: Vehicle User Experience
Evaluate your vehicle's ergonomics, design, and ease of use through onboard eye-tracking and instrumented usage tests.
The Client's Challenge
An automaker is preparing to launch a new electric SUV and must validate the user experience of its cabin before mass production.
The digital interface (central screen, instrument cluster, voice controls) is a major selling point but feedback from internal tests is contradictory. Objective data is needed.
The identified challenges
- Measure the interface's true intuitiveness
- Identify ergonomic friction points
- Compare the "premium" perception vs competitors
- Validate ease of use from the very first interaction
Instrumented usage tests in real-world conditions
Target Drivers
Potential buyer profiles for premium electric SUVs.
Recruitment criteria
- Owners or intenders of premium SUVs (>€45k)
- Current combustion/electric mix
- B+ license for 5+ years
- Moderately to highly tech-savvy
Embedded Eye-Tracking + Usage Tests
ET glasses + cockpit cameras + handling sensors.
Baseline
Reference measurements at rest to establish individual baseline levels
Free exploration
5 minutes of free exploration of the cabin with eye-tracking
Guided tasks
12 predefined tasks: GPS, air conditioning, music, seats, etc.
Road course
30 min of real driving with continuous measurements
AI avatar debrief
In-depth qualitative interview on the lived experience
Full cockpit instrumentation
Embedded Eye-Tracking
Precise mapping of gaze across each area of the cabin: screen, mirrors, controls, road.
Completion Time
Time to complete each task: indicator of intuitiveness.
Satisfaction & Premium
Perceived quality and premium positioning.
Conversational Avatar
Qualitative verbatims on the driving experience.
Complete UX mapping
GPS Navigation
12sAverage time to set a destination: 12 seconds, vs 23s for competitor A and 31s for B.
Air conditioning
Attention18% of users look for a physical button. Identified friction point: all-touch is insufficient.
Premium perception
No. 1Premium score higher than the benchmark German competitor (+8 points on the perception scale).
Eyes/road ratio
CompliantAverage time eyes off road: 1.2s per interaction, within NHTSA standards (<2s).
Market variations
France
Germany
United States
UX optimization plan
"Most intuitive interface in its category"
94% task success rate, completion time -45% vs competition
Add a physical climate control shortcut
Dedicated rotary button to reduce "eyes off road"
"Superior premium perception"
No. 1 vs German competition in 2 out of 3 markets
NHTSA visual safety validated
Eyes off road time <2s for all interactions
Are you developing a new vehicle?
Let's validate the user experience of your cabin together.