Sensory Qualification of Ingredients
Position your ingredient with a unique sensory and emotional profile, scientifically validated among end consumers.
The client issue
A cosmetics ingredients supplier wants to launch a new moisturizing molecule and needs to position it on the market with a differentiated sensory and emotional profile.
In a B2B market where technical claims are similar, the supplier wants to provide consumer evidence to its brand clients to facilitate adoption of the ingredient.
The identified challenges
- Create a complete and differentiating sensory profile
- Identify spontaneous emotional associations
- Objectively compare vs competing ingredients
- Generate robust B2B marketing content
A multi-dimensional approach
International recruitment
Regular users of moisturizing skincare products.
Sensory Protocol
Comprehensive evaluation of sensory and emotional characteristics.
Baseline
Reference measurements at rest to establish individual baseline levels
First impression
Visual and olfactory evaluation of the product before application
Application & texture
Evaluation of sensory descriptors during application
Spontaneous associations
Conversational avatar to gather emotional associations
Implicit measurements
Implicit association tests to reveal deeper perceptions
Complete sensory mapping
Multi-attribute Sensory Mapping
Structured evaluation of 25+ sensory descriptors covering all phases of product use.
Emotional Associations
Collection of spontaneous emotional universes associated with the ingredient.
Implicit Preference
IAT tests to measure unconscious associations.
Conversational Avatar
AI-guided qualitative interviews to explore perceptions.
A differentiated positioning identified
Unique sensory profile
Identified"Melting" and "enveloping" texture never associated with competitors, creating an exclusive sensory territory.
Emotional associations
Premium"Cocoon", "self-care" and "special moment" universes spontaneously evoked by 78% of participants.
Implicit preference
+0.45IAT score significantly higher than competitors, confirming a strong unconscious preference.
B2C purchase intent
82%Exceptional purchase intent score, directly usable in B2B sales pitches.
Identified cultural variations
France
Focus on naturality and effectiveness
Japan
Focus on lightness and rapid absorption
Brazil
Emphasis on rich sensoriality and pleasure
Robust commercial arguments
"Premium texture favored by consumers"
89% texture satisfaction among 240 consumers, 4 countries
"Differentiating sensory profile vs. competitors"
Unique positioning on the perceptual map (p<0.001)
"Superior perception of naturality"
+34% vs. the leader on the naturality axis (implicit score)
"Universally appreciated (4 continents)"
Consistent scores France, USA, Japan, Brazil
Are you developing a new ingredient?
Let’s build its differentiating sensory and emotional profile together.