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1E – EVALUATING

Connect the lived experience to stated opinions for a 360° view



Turn consumer speech into actionable insights

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The “Evaluating” study level measures and analyzes verbal responses. It combines the study of spontaneous speech and responses to scientific scales and questionnaires. Thanks to AI-enhanced analysis, you gain both qualitative and quantitative data.

Spontaneous Speech

  • Free expression gathered through an interview with a conversational AI avatar
  • Automated speech analysis (text modeling, sentiment analysis) to identify recurring themes
→ Reveals unexpected insights that closed-ended questionnaires often miss.
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Semantic Analysis

  • Extraction of perceived benefits, barriers, motivations, and adoption drivers
  • Mapping of the most persuasive or problematic language elements
→ Helps refine marketing messages, product claims, and sales arguments
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Scientific Scales and Questionnaires

  • Structured evaluation of engagement, preference, and purchase intent
  • Quantitative comparison between products, concepts, or campaigns
→ Provides clear indicators to support decision-making
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Go beyond declarative responses


by exploring our other research levels

3E All-in-One Methodology

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2E - EXPRESSING

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3E - EXPERIENCING

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