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3E - EXPERIENCING

Measure emotional impact at the heart of the real experience



  • Capture emotional impact at the exact moment of the experience
  • Analyze neurophysiological responses to reveal genuine engagement
  • Align your product, design and communication decisions with reliable, objective data
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The “3E - Experiencing” study level combines the analysis of verbal, behavioral, and neurophysiological responses. Through multimodal analysis, you gain access to both conscious and unconscious emotions in a reliable and quantifiable way.

EEG (brain activity)

  • Measure attention, cognitive load, and emotional valence
  • Track emotions in real time
→ Provides in-depth understanding of cognitive and emotional engagement

GSR (electrodermal activity)

  • Quantify emotional intensity and physiological arousal
  • Identify situations that trigger excitement or stress
→ Reveals the strength of the emotional impact generated by your stimuli

ECG (heart rate)

  • Analyze cardiac activation to measure engagement or relaxation
  • Assess the level of emotional comfort
→ Ensures a reliable measurement of well-being

Eyetracking

  • Analysis of fixation zones, visual paths, and key attention points
  • Identification of elements ignored, skimmed over, or instinctively captured by the eye
  • Measurement of cognitive load and engagement level through micro eye reactions
→ Highlights the areas that captivate… and those that cause disengagement.

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3E All-in-One Methodology

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1 E - EVALUATING

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2 E - EXPRESSING

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