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HomeMéthodologie 3E

3E Methodology

Make informed decisions through objective measurement of emotions and customer experience



  • Reduce the risk of failure with emotional insights that traditional methods can’t capture
  • Identify the precise drivers that trigger product acceptance or rejection
  • Optimize your strategy through real-time multimodal analysis
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Three levels of research to deeply understand your consumers

1E- EVALUATING

Connect the real experience to stated opinions

Spontaneous speech

Analyze raw speech to understand deep feelings and the emotional context.

Semantic analysis

Reveal the benefits, barriers, and motivations that influence purchase or usage.

Scientific scales

Turn subjective perceptions into measurable, comparable, and interpretable data.
→ You gain consolidated insights to guide your launches, refine your messaging, and reduce the risk of failure.

2E - EXPRESSING

Decode unconscious behaviors

Facial expressions

Identify micro-expressions and emotions that reveal the true experience.

Posture and gestures

Spot comfort, engagement, or hesitation at a glance.

Voice and prosody

Measure engagement, conviction, or hesitation in voice tone and rhythm.
→ You capture beyond words to detect points of engagement and/or friction.

3E - EXPERIENCING

Measure physiological and brain responses in real-life conditions to anticipate product acceptance or rejection

EEG

Decode the real-time emotional impact of your products & services.

GSR

Quantify emotional intensity to identify peaks of excitement and engagement associated with your product.

ECG

Measure heart rate variability to assess emotional state.

Eyetracking

Understand where visual attention is focused to optimize design, packaging, and interfaces.
→ You know exactly what your customers feel and when to act to maximize impact

A scientific foundation validated by neuroscience and augmented by Artificial Intelligence.

Multimodal AI
AI conversational avatar
Proprietary models
Real-time analysis of physiological, behavioral, and declarative signals.
Neutral, standardized, reproducible, and multilingual data collection, eliminating data collection biases.
Developed after several years of research in Neuroscience and Machine Learning, ensuring the reliability of consumer insights.

90%

of purchasing decisions
are made unconsciously

67%

of brands improve the impact of their storytelling
(attention, emotional resonance, clarity) thanks to neuroscientific studies.

+16%

increase in purchase intent
for campaigns optimized with neuromarketing compared to traditional methods (surveys, focus groups).