Download our brochure
en
fr en
HomeOur technologiesMultimodal analysis

MULTIMODAL ANALYSIS

Decode emotions in real time to better understand your consumers and uncover the emotional signature of your products

Every interaction between a product and a consumer is a complex experience that triggers neurophysiological, behavioral, and verbal responses. Our multimodal approach combines all these signals to reveal what your customers truly feel — beyond what they say.

Objective analyses to inform every decision

  • Applied neuroscience and cognitive science
  • Combination of implicit and explicit responses
  • A validated neuroscientific model for the objective measurement of emotions and behaviors
  • Real-time insight analysis for powerful neuroscience studies enhanced by AI
  • Real-time evaluation of audio & video recordings on our proprietary platform to closely track the real-life usage of your products (at home, in-store, or in lab conditions)

Explicit

Explicit responses refer to the declared opinions in verbal feedback or questionnaires. Our AI models powerfully and automatically analyze the semantic content and consumer responses.


Through instant analysis, in any language, of what is said, we uncover the conscious factors of desirability, motivations, and barriers expressed by clients.


Combined with sentiment analysis, the emotional valence (positive, neutral, or negative) of each statement is identified, allowing us to reveal the emotional load associated with your product or service.

Facial Expressions

The human face is made up of around 40 muscles, capable of producing thousands of expressions.


Analyze the emotions elicited by your products through micro-expression analysis. Each variation in facial expressions (joy, surprise, frustration…) reflects the real-time experience and helps anticipate acceptance or rejection.

Voice and Prosody

The voice conveys more than words. Our AI models analyze both the linguistic content (what is said) and the acoustic signals (how it is said).


Variations in tone, rhythm, intensity, or pauses reveal conviction, hesitation, or enthusiasm associated with your product or service.

Gestures and Posture

The body speaks before words. Movements, positions, and micro-gestures reflect the genuine attitude toward an experience. A slight lean back, a tilt of the torso, an opening of the hands, or a tension in posture are all signals revealing interest, engagement, or on the contrary, resistance.


The analysis of gestures and posture helps identify the level of attention, comfort, or resistance in your consumers, offering a nuanced understanding of their readiness to adopt your product or service.

Eyetracking

Eye tracking reveals what truly captures attention, what is ignored, and in what sequence information is processed. Fixations, movements, and pupil dilation reflect interest, curiosity, or confusion in response to your product or service.


With eyetracking, you can measure the visual effectiveness of your materials, optimize customer journeys, and understand what — consciously or unconsciously — drives the purchase decision.

Emotional Eyetracking

By combining all measurement types, we offer a truly groundbreaking feature: Emotional Eyetracking. It’s no longer just about where your consumers are looking, but also understanding what they feel at every moment of their visual journey.


This dual analysis — attention + emotion — reveals areas that captivate, reassure, or on the contrary, generate confusion or rejection.


You gain access to a detailed map of the perceived experience, empowering you to guide your design, communication, and innovation decisions with unmatched predictive accuracy.

Physiological Constants (Heart Rate & Breathing)

Variations in heart rate and breathing reflect the intensity and nature of emotions experienced in response to a product or experience. Heart acceleration, shortness of breath, or on the contrary, slower heart rate and deep breathing — each signal reveals levels of attention, stress, relaxation, or excitement.


The analysis of these physiological constants offers an objective and predictive measure of emotional engagement with your products or services — far beyond what users consciously express. Our AI models are trained to detect these micro-variations in real time, at home, through video recordings and without any physical sensors. A revolution in physiological signal analysis — seamlessly and ecologically embedded in real-life usage conditions.

Why Multimodal Analysis Is a Game Changer for Your Research

90% of our decisions are unconscious — so how can traditional questionnaires be enough?


Multimodal analysis paves the way for a new era by enabling:

  • A holistic understanding of the consumer experience — from conscious to unconscious — during product discovery and use
  • Enhanced reliability through the combination of multiple types of analysis and measurement
  • Unprecedented access to over 70 emotions in real time by merging neurophysiological, behavioral, and verbal responses
  • Innovative, powerful, and actionable insights to optimize your products, messaging, and customer experiences

Visionneers offers a research revolution: blending qualitative and quantitative methods through a unique multimodal analysis approach.