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2E – EXPRESSION

Decode what your consumers express without saying it



  • Analyze behavioral signals that reveal the lived experience
  • Observe gestures, posture, facial expressions, and vocal nuances in real time
  • Identify implicit signs of acceptance or rejection before they are verbalized
  • Refine your products and messages to strengthen emotional engagement
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The “Expressing” study level combines the analysis of verbal and behavioral responses. By analyzing both the explicit and the implicit in real time, you gain unexplored insights and dive into the heart of emotion.

Facial Expressions

  • Recognition of micro-expressions (joy, surprise, disgust, frustration) with high precision
  • Analysis of emotional valence and how it evolves throughout the experience
→ Essential for testing products, design, advertising, packaging, or visual content

Eyetracking

  • Analysis of fixation zones, visual paths, and key attention points
  • Identification of elements ignored, skimmed over, or instinctively captured by the eye
  • Measurement of engagement level and hesitation through micro eye reactions
→ Highlights the zones that captivate... and those that cause disengagement.

Posture and Gestures

  • Analysis of gestures, openness, and approach movements to measure comfort, engagement, or resistance
  • Detection of micro posture shifts revealing tension, impatience, or curiosity
→ Helps identify moments when users disengage — or become more involved

Voice and Prosody

  • Evaluation of tone, rhythm, intensity, and pauses
  • Analysis of vocal variations that reflect enthusiasm, hesitation, or disinterest
→ Enables tracking of engagement and interest in your products

Go beyond the 2E


for an objective measurement of emotions

3E All-in-One Methodology

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1 E - EVALUATING

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3 E - EXPERIENCING

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