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AUTOMOTIVE

Accelerate innovation, optimize the driving experience

Measure the emotional impact of your new models, concepts, or features.
Evaluate driving ergonomics and comfort in real or simulated conditions.
Predict purchase intent and brand-model preference.
Optimize the customer experience from showroom to after-sales service.

CAPTURE WHAT DRIVERS REALLY FEEL

The automotive industry is facing:

Rising expectations in terms of connectivity, design, and technological innovation.
Increased sensitivity to safety, comfort, and environmental impact.
A competitive market where emotional differentiation is key.

SECURE YOUR STRATEGIES AND ATTRACT FUTURE CUSTOMERS

Our approach enables you to:

Measure physiological reactions (EEG, GSR, ECG) during real-life or simulated driving tests.
Analyze behavioral signals such as micro-expressions, posture, and voice modulation.
Connect declarative opinions with implicit purchase motivations.
Predict the desirability and adoption of new models or services.

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