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AI and Market Research : Key challenges and assets

AI and Market Research : Key challenges and assets

Market Research is extremely important for understanding consumer needs and guiding business strategies. But traditional methods can sometimes seem inadequate when faced with an enormous amount of data. That's why Artificial Intelligence is a major lever. Thanks to AI, marketing teams can now exploit huge volumes of data with unrivalled speed and accuracy.

 
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Far from replacing human expertise, AI complements and enriches the capabilities of marketers, providing them with deeper insights and faster analyses. Whether for market segmentation, emotional analysis or Big Data management, AI will enable you to optimise your R&D and marketing strategies...


In our comprehensive guide, we will explore in detail how AI could be applied in Market Research, its implications, its impact on current practices, its key benefits and the challenges to be overcome..

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Table of contents of the guide : AI and Market Research

  • Introduction
  • History and evolution of AI in Market Research
  • The challenges of AI in Market Research
  • Assets of AI in Market Research
  • The advantages of visionneers : revolutionising Market Research thanks to AI
  • Key takeaways

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