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Identify and prioritise customer enchantment points and customer pain points

Identify and prioritise customer enchantment points and customer pain points

For any company wishing to improve its customer experience, it is very important to understand what delights customers and what irritates them. Identifying what delights your customers enables you to create memorable experiences that encourage their loyalty and increase their satisfaction. n parallel, reducing the sources of frustration helps to reduce the risk of abandonment and retain your customers more effectively.
 

Customer enchantment points and customer pain points are not just theoretical concepts; they have a direct impact on customer loyalty and retention. According to a study by Accenture, 81% of consumers who have turned away from a brand say that the brand could have done something differently to keep them. Companies that know how to identify and manage these factors see a significant improvement in their customer relations and operational efficiency.


Far from simply analysing data, Visionneers offers solutions to transform these insights into concrete actions. Using advanced emotional analysis tools, Visionneers helps companies to identify irritants and points of delight throughout the customer journey.

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Table of contents: Identify and prioritise customer enchantment points and customer pain points

  • Introduction
  • Understand customer enchantment points and customer pain points
  • visionneers : optimise, prioritise and anticipate for an unrivalled customer experience
  • Key takeaways

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